Tenant Representation: How CRE Brokers Find Funded Tenants
Published August 31, 2026 by Jacob Klionsky
If you run tenant representation, you already know how to tour space and win a mandate. The hard part is timing: reaching a growing company early, while they are still forming their plans and before another broker gets the call. A funding round in your market is that signal.
What you need
- A Fundable account: Pro for the app and alerts, Pro+ for contact data and MCP.
- Your market defined: the city or metro you cover.
- Your CRM or email tool connected.
Signal-based prospecting: three alerts to set up today
The most effective commercial real estate prospecting today is signal-based. A funding announcement means a company is growing, and growth eventually needs space. A deal alert is how you catch that signal before anyone else does.
1. Funded companies already in your city. Monitor companies in your city that just raised. They are local, they are growing, and a fresh raise usually starts the clock on outgrowing their current office.
Alert: "Series A or later companies headquartered in Austin that raised in the last 90 days."
2. Companies expanding into your market. Watch for companies announcing plans to expand into your city or open a US office. A company moving into your market almost certainly does not have a local broker yet.
Alert: "Companies that expressed interest to expand into New York or open a US office in their funding announcement."
3. VC portfolio connections. Follow companies backed by investors whose portfolio you already serve. A shared investor turns a cold outreach into a warm one.
Alert: "Seed to Series B rounds that a16z investors are involved in, US-based, building real estate, proptech, or enterprise software."
(4th option if you want it: companies with aggressive hiring signals, a team going from 20 to 60 is about to outgrow its space.)
Find funded tenants in three steps
- A company raises. Matched to your market in plain language, tracked across thousands of sources.
- We find the buyer. A verified contact for the decision maker, a COO or Head of Operations, with email and LinkedIn attached.
- It lands where you work. Sent to email, your CRM, Teams, or Sheets, a live list rather than a stale export.
Outcome: a daily feed of funded, growing companies in your market, each with a contact, ready for tenant-rep outreach.
When to use this
For tenant-rep brokers prospecting new tenants, not landlord representation. Set alerts for the always-on market feed, and use MCP for one-off pulls when you need a specific cut.
Find your next tenant before they start touring
Pick the angle that fits your market, write it in plain language, and let Fundable feed you growing companies with a contact attached. See how CRE brokers use Fundable.
Frequently asked questions
How do commercial real estate brokers find tenants?
Through referrals, market knowledge, and outbound to growing companies. The strongest timing signal is a funding round in your market, since a funded company is growing and will eventually need space, and reaching them early gets you in ahead of other brokers.
What is tenant representation and how does prospecting work?
Tenant representation is when a broker represents the company leasing space, the tenant, rather than the landlord, finding and negotiating space on the tenant's behalf. Prospecting for it means finding growing companies about to need more room and starting the conversation early.
How do I find commercial real estate leads for funded startups?
Set alerts on funded companies in your city and in markets they are expanding into, then reach the decision maker with a contact attached. Fundable delivers those to email, your CRM, Teams, or Sheets the day they raise.
How do I find tenants for a commercial property?
Start from growth signals in your market: funded companies, companies expanding in, and teams hiring fast. Reach them early, before they start touring, so you are the broker in the conversation when they need space.
Can I find tenants without coding?
Yes. Set alerts in the Fundable app and have matches delivered to email, your CRM, Teams, or Sheets, no code required.