MOOR is an early stage Swedish venture capital firm focusing on the digital space. As a private investment company funded by a highly successful serial entrepreneur it can act differently and more flexibly than most other VCs. Its investment approach is opportunistic in terms of size, stage and geography. Its overhead is limited, it invest on the same terms as the entrepreneurs and its timeline to close a deal is short. it is passionate in supporting its portfolio companies and make a real personal commitment to each one. It focuses on early-stage companies. Sometimes so early that they are just a brilliant idea on a whiteboard. The start-up phase is hard; more companies fail than make it big. Success comes from tenacious teams working together through the challenges that they will inevitably face. its experienced team helps talented entrepreneurs overcome their early hurdles and quickly grow the company on a global scale. Its background is similar to yours – the money it invests is derived from entrepreneurship. It’s personally faced a lot of the challenges an early-stage company encounters, and it’s certainly made its share of mistakes. It understands what you are facing and bring its experiences, resources, network and efforts together, to create a team that is committed to working with you for the long haul. It’s a dedicated, active partner. This means that it will only invest in your company if it can offer you the right knowledge combined with capital. Directly, or via its network, it can broaden your management team and it will always take a seat on the board. it offer hands-on help in building your business and refining your ideas for success.
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