ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms globally. They operate the largest commercial family of channels in the UK and deliver their content through linear television broadcasting as well as on demand via the ITV Hub and across other platforms globally. ITV broadcasts a wide variety of content on its family of free-to-air channels. Their investment in programming is primarily funded by television advertising revenue. ITV has the largest share of the UK television advertising market, with a share of broadcast (SOB) of 47.6% in 2017. They sell all of their key demographics across 13 regional licences. The family of channels attracted a total share of viewing (SOV) of 21.7% in 2017, the largest audience of any UK commercial broadcaster. Their main channel is the largest commercial channel in the UK, delivering 99% of all commercial audiences over five million.
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