Focus Media (分众传媒) is a provider of product lines covering several media networks that aims at characteristic audiences such as video media in commercial buildings, terminal video media in stores, media in the elevators of apartments, outdoor large LED color screen media and advertising media of cinemas, and more. It owns several media networks such as video media in commercial buildings, terminal videos in stores, print media in the elevators of apartments, outdoor large LED color screen media, mobile wireless advertising media, internet advertising platforms, focus and direct-effect commercial DM media, database marketing channels, and more. Focus Media is highly identified in the industry with its unique business models, its property of segmenting, vividness and coerciveness in media disseminating.
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