Excite Japan is a Japan-based company focused on the development of internet businesses in Japan. Starting with operations of a portal site, its business model has grown through being focused on services targeted at women. Excite Japan’s revenue is derived from placed-advertising by companies as a media content portal, internet-connection service fees, and the provision of paid content to users. It was launched in 1997 and is headquartered in Minato, Tokyo.
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