Edelweiss Tokio Life is an insurance company, creating its insurance solutions around the financial needs of its consumer. As a part of its customer-centric corporate philosophy, it invested in understanding its potential customers; and based on this, developed a unique need-based selling approach designed to benefit consumers through all their life stages. The company ensures that the life insurance solution provided is suited to the customer's needs. It was formed as a joint venture between Edelweiss, a diversified financial services company, and Tokio Marine, one of the life insurance companies. Set up with a start-up capital of INR 550 Crore, Edelweiss Tokio Life Insurance is dedicated to building a long term sustainable business focused on a consumer-centric approach. The Mumbai, Maharashtra-located insurance company was established in 2011.
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