As part of its plan to significantly expand the mobility services business operations, Daimler Financial Services AG has created a subsidiary known as Daimler Mobility Services GmbH. The new company's headquarters are in Stuttgart. It is estimated that the number of carsharing customers in Europe alone could increase from roughly 700,000 today to nearly 15 million by 2020. The new subsidiary ensures comprehensive mobility from a single source. Daimler Financial Services is responsible for the provision of mobility services within the Daimler Group. In 2011, the company assumed responsibility for managing the car2go mobility concept developed by the Group’s Business Innovation department. In addition to car2go, the moovel smartphone app is another mobility service offered by Daimler Financial Services. At the beginning of 2013, car2go, moovel, and other mobility services were consolidated into the DFS subsidiary Daimler Mobility Services GmbH in order to ensure the optimal alignment and coordination of all services.
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