CDK Global is transforming how cars, trucks, and vehicles of all kinds are marketed, sold, and serviced around the world. CDK is known for making the vehicle sales process easier with digital products like Connected Store, a digital quote, loan, and payment tool, or Elead CRM, a leads generating software platform. Its story begins in 1972 when ADP Dealer Services opened its doors to offer account and inventory services to auto dealers. ADP's founders had a vision of a new kind of business that could help dealers sell vehicles, parts, and services more profitably, provide powerful and easy-to-use solutions at scale, and bring dealers and their customers together for life.
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