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B2C: Shoppiday is a cashback platform where consumers earn cash purchasing both online and offline. Shoppiday partners with more than 900 online stores and 700 local merchants in the main cities of Spain. Consumers can transfer the accumulated cashback to their bank account whenever they want. B2B: Shoppiday provides corporations with a new loyalty program for end consumers based on payment and cashback. Corporations have access to all the data about the usage of the program and close the loop by offering up-selling and cross-selling to consumers thanks to the program. Shoppiday also has a SaaS to offer employee benefits to teams at corporations, SMEs and startups, including gamification features.